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Description
The Simmons/Microsoft Business Plan Challenge is available to juniors and
seniors attending a college or university in the United States. You must
be working toward an undergraduate degree in marketing or business. You
may also be majoring in a related discipline, such as geography, business
communications, etc. with a demonstrated interest in marketing or
business. After applying for this award, you will be charged with the task
of preparing a business plan in which you will recommend a location for a
new 7-Eleven convenience store and recommend new products that the store
should provide. You will also be asked to propose a store promotion or ad
campaign that would appeal to potential customers of the new store.
Marketing, Business
Website
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